Fedex

This is probably one of the best known logos with a hidden meaning. If you look closely, you’ll see an arrow that’s formed by the letters E and x. This arrow symbolizes speed and precision, two major selling points of this company.

Continental

Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a 3-dimensional tyre.

Toblerone

Toblerone is a chocolate-company from Bern, Switzerland. Bern is sometimes called The City Of Bears. They have incorporated this idea in the Toblerone logo, because if you look closely, you’ll see the silhouette of a bear.

Baskin Robins

The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31 flavours.

Sony Vaio

Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.

Carrefour

Carrefour is one of the biggest European retailers, and it’s also French for crossroads. The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you’ll see the letter C in the negative space between the two arrows.

Unilever

Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning. For example: the heart represents love, care and health – feeling good, a bird is a symbol of freedom. Relief from daily chores getting more out of life.

Formula 1

At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed.

Sun Microsystems

The Sun logo is one of the most famous ambigrams in the world. You can read the brand name in every direction; both horizontally and vertically. This logo was designed by professor Vaughan Pratt of the Stanford University.

NBC

The NBC (National Broadcasting Company) is one of the biggest American television networks. I think most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacocks head is flipped to the right to suggest it was looking forward, not back.

Children with Autism Shopping Bag [Link]

Revital Shopping Bag [Link]

YKM Shopping Bag: Jump Rope [Link]

Panadol Shopping Bag [Source Unknown]

Head Hunting Agency Shopping Bag [Source Unknown]

Stop’n Grow: Nailbiter [Link]

Gaia Animal Rights [Link]

ASPE Crime Stories Bag [Link]

Clothes in Closets: Knucle Bag [Link]

Through Karl’s Eyes [Link]

Red Cross Shopping Bag [Link]

Wheaties Shopping Bag: Six Pack Abs [Link]

Shumensko Shopping Bag:Bulgarian Beer Bag [Link]

Olympic Games Shopping Bag by Tao Ma [Link]

Greenpeace Shopping Bag: Give Me Your Hand [Link]

Hurriyetoto Shopping Bag [Link]

Book Shopping Bag [Source Unknown]

Yulia Tymoshenko Shopping Bag: It is the former Ukrainian Prime Minister Yulia Tymoshenko’s trademark golden hair braid. [Source Unknown]

Panadol Shopping Bag [Source Unknown]

Cassette Tote Shopping Bag [Link]