Amazon Breaks Sales Record On Cyber Monday

Posted by Chandu on December 4th, 2009

‘Cyber Monday’, the term refers to the Monday that immediately following a ‘Black Friday’ and is a holiday online shopping season in United States between ‘Thanksgiving’ festive and ‘Christmas’, on which there will be a lot of online marketing as people order gifts online on this particular day and is a kickoff for online retailers and shoppers. The Cyber Monday represents a busy day for online retailers.

The term Cyber Monday was created by ‘National Retail Federation’ in 2005 in reference to their own website ‘CyberMonday.com’ which is hereby designed to serve as a portal for deals and offers of Cyber Monday. Black Friday is the day that immediately follows Thanksgiving festive which indeed is said to be a kick off for ordinary retailers and shoppers where people buy and exchange gifts. Cyber Monday comes in to action when people return to their offices after Black Friday weekend and purchase online the things which they could not get in the stores.

Cyber Monday has developed into a substantial marketing event in which online retailers offer less prices and promotions. Numerous online retailers also offer discounts and savings opportunities for customers on Cyber Monday who get their orders in early.

According to ‘Experian Hitwise’ stats related to Cyber Monday, ‘Amazon.com’ topped the list this year among all the most visited retail websites on Cyber Monday gaining an increase in visits of 44% when compared to 2008. When compared to the top 500 online retail websites Amazon alone received 15.53% of the visits and is the only site that is been ticking right at the top of the stats table on Cyber Monday since 2006. However, the percentage of U.S online visits, are down 9% when compared to Cyber Monday last year. After Amazon ‘Wal-Mart’ lies second in the stats with 9.54% visits, ‘Target’ was the third with 5.16% of visits then ‘BestBuy’ lies fourth with 3.56% followed by ‘JC Penney’ with 2.58%.

Amazon Logo

‘Staples’ recorded the largest increase in its visits compared to 2008 with 61% increase, ‘Barnes & Noble’ has 46% increase, ‘Apple’ have increased its visits by 71% on Cyber Monday this year, whereas the online stores that has dropped its traffic in heavy margins from last year is ‘Overstock.com’ by 25% and Home Depot by 29%. According to reports of Coremetrics, retailers saw 13.7% increase in sales when compared to last year, which shows a positive trend in online sales and traffic.

Some of the deals set by some top sites for this Cyber Monday are: Amazon offered 2nd generation iPod touch having a list price of $199.9 to $158. Apple’s 2009 Cyber Monday deals are Vestax Spin DJ at $224.95 but originally $249.95, Cybermonday.com set up some deals which include 8GB iPod touch and Compact Creative Vado HD 4GB Camcorder for $89.00 which is 50% off the normal price and many more deals were set up by different websites for Cyber Monday.

However, Cyber Monday is being evolved into a significant marketing event when compared from the past years since 2005, which thereby is increasing demand for online retailers to which retailers are also showing interest in setting up deals and providing discounts and promotions for this special day.

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